With summer just around the corner, many of us are looking forward to beach days and pool parties. However, for Muslim women who choose to dress modestly, finding swimwear options that align with their values and practices can often be a challenge.
Thankfully, there is a growing community of Muslim women entrepreneurs who are taking matters into their own hands. By creating fashionable yet modest swimwear options, they are not only filling a gap in the market but also promoting body and religious positivity.
In this post, we will explore the inspiring stories of a few of these women and their efforts towards creating a more inclusive and diverse swimwear landscape.
Shereen Sabet – Founder of Veilkini
Shereen Sabet, born and raised in Egypt, noticed the gap in the swimwear market that catered to women like her who value modesty. After facing difficulties finding suitable swimwear for herself, she decided to create Veilkini.
Veilkini offers full-body swimwear options that are both stylish and modest. They cater to different body types, sizes, and even offer swimwear for men and kids. The brand’s mission is to empower women to feel confident and comfortable while enjoying water activities.
Sumiya Anwar – Founder of Murtad Swim
Sumiya Anwar, a Canadian-based entrepreneur, founded Murtad Swim, a brand that offers swimwear that is both playful and modest. The brand offers a range of options from swim sets to bodysuits that cater to different tastes and preferences.
Sumiya’s inspiration came when she realized that there was a lack of swimwear that was both modest and catered to a younger audience. Through Murtad Swim, Sumiya is championing the idea that modesty and fashion can coexist.
Amalgam Collection – Founders Amani Al-Khatahtbeh and Waniz Shabbir
Amalgam Collection is a swimwear brand founded by Amani Al-Khatahtbeh and Waniz Shabbir. The brand offers a wide range of options that cater to different modest styles. Their swimwear has been featured in various publications and fashion shows, including Sports Illustrated.
Amani’s motivation to create the brand came from her experience of struggling to find swimwear that was both modest and stylish. She wanted to create a brand that not only provided solutions to this problem but also shifted the conversation around Muslim women’s swimwear to one of inclusivity and diversity.
Poplook – Founder Nancy Yeoh
Poplook is a Malaysian-based brand founded by Nancy Yeoh that offers a range of modest clothing, including swimwear. The brand began with a small local team, and after gaining recognition, they expanded globally.
Poplook offers a range of swimwear options, including burkini sets and swim cover-ups that cater to different styles and preferences. The brand’s mission is to empower women by providing them with modest swimwear options that allow them to feel comfortable and confident.
Conclusion:
The swimwear industry is often criticized for its lack of diversity and inclusivity. However, thanks to the efforts of the inspiring Muslim women entrepreneurs mentioned above, the industry is taking steps towards becoming more inclusive.
It is important to recognize the impact that these women have had on the fashion industry and the message they send about body positivity and self-expression. By creating swimwear options that cater to modest styles, they are creating a more diverse and inclusive fashion landscape, one that values and celebrates differences.
We can only hope that their efforts inspire other entrepreneurs to prioritize inclusivity and diversity in their businesses and continue to pave the way for a more just, equitable, and accepting world.
